Easy Entry Program
Test the German market before you build in it.
Easy Entry Program for Canadian B2B Technology, Media, AdTech and SaaS Companies
Validate your message, map the right industry ecosystem and collect first market signals before committing to a full European launch.
CAD $12,500plus applicable taxes, where legally required
Fixed-fee engagement, not a day rate — completed in approximately 15 working days from receipt of all required client information
Who It's For
Primary target sectors
- Canadian B2B technology companies
- B2B SaaS providers
- AdTech and MarTech companies
- Media and publishing technology providers
- Marketing automation companies
- Retail media and commerce media providers
- Video, streaming and Connected TV companies
- Cybersecurity and IT-channel vendors
- Lead-generation and content platforms
- Digital agency and media-service providers
- Publishing, print and content-technology companies
A good fit when you...
- You have a proven product or business model
- You already generate revenue in Canada or North America
- You are considering Germany or the EU as your next growth market
- You have some initial international expansion capability
- You do not yet have a resilient German sales structure
- You are facing a larger investment decision
Not the primary fit for
- Very early, pre-revenue start-ups
- Purely local Canadian service businesses
- Companies with no internal budget or ownership for market entry
- Highly regulated sectors, unless specialist partners are engaged
Strategic Purpose
Five questions the Sprint answers
Is there a credible commercial opportunity in Germany?
Which customer segment is most likely to respond?
Does the current value proposition work in the German market?
Which industry, media and partner channels provide the best access?
Is a larger market-entry investment justified?
How It Works
A focused 15-working-day process
01
Diagnose
Business context, workshop, hypotheses and German positioning.
02
Map
Industry ecosystem mapping and target-list prioritization.
03
Interview
Two structured executive interviews with target-industry decision-makers.
04
Decide
Signal scorecard, decision memo and closing workshop.
What Is Included
Five components, one accountable process
Entry Diagnostic & Positioning
We start by understanding your product, business model and current sales motion, stress-test the assumptions behind a German or EU expansion, and translate your value proposition so it makes sense to a German B2B buyer — commercial adaptation, not language translation.
Includes
- Preparatory questionnaire and a 90-minute executive workshop
- Analysis of product, business model and current sales approach
- Identification of key market-entry hypotheses and success criteria
- Adaptation of your core message and positioning for German business buyers
- A compact, ready-to-use market-entry one-pager
Outcome
- Documented starting position and prioritized hypotheses
- A localized value proposition and one-pager
- A clear goal definition for the market test
Industry Ecosystem Map
A prioritized overview of the organizations and individuals that actually matter for your specific business model.
Includes
- Potential customers, technology and sales partners, resellers and integrators
- Industry associations, agency networks and relevant trade fairs
- Selected multipliers and opinion leaders
Outcome
- A clear ecosystem map
- A prioritized target list of roughly 15–25 relevant organizations or market participants
- Concrete recommendations for customer and partner access
Executive Insight Interviews
The qualitative core of the Sprint: structured interviews with two decision-makers from your target industry, testing your positioning against real market participants rather than assumptions.
Includes
- Identification and approach of two suitable decision-makers from the Industry Ecosystem Map
- A structured interview guide aligned to your strategic questions
- Interviews conducted by OneTitel, in German or English as appropriate
- Documentation of responses, objections and open questions
Outcome
- Two documented executive conversations with target-market decision-makers
- First-hand qualitative signal on demand, positioning and market barriers
- Direct input for the Signal Scorecard and Decision Memo
“OneTitel guarantees the agreed research, preparation and interview outreach activity, but cannot guarantee that a specific individual or company agrees to participate; if an approached decision-maker declines, a suitable alternative from the same target segment is approached in their place.”
Signal Scorecard & Decision Memo
A visual, easy-to-read scorecard summarizing what the Sprint found — a structured management judgment, not a claim of scientific precision — paired with a clear, decision-oriented closing document.
Scorecard categories
Illustrative example only. Ratings reflect a structured management assessment based on information gathered during the Sprint, not a scientific measurement.
The memo answers
- Is there a sufficiently positive market signal?
- Which target group shows the greatest potential?
- Which positioning should be pursued further?
- What objections and risks exist?
- What is the recommended next market-entry step?
Possible recommendations
- Proceed to EU Entry Audit
- Proceed to Germany Market Validation Sprint
- Begin focused partner development
- Pursue a dedicated media and visibility push
- Refine positioning before further investment
- Pause or discontinue German market entry
Closing Workshop
A management-level close-out that leaves you with a clear next step, not just a document.
Includes
- 60- to 90-minute management presentation
- Discussion of findings and the scorecard
- Recommendation for next steps and handover of the agreed documents
Pricing and Commercial Terms
A focused fixed fee
CAD $12,500 plus applicable taxes, where legally required
- 50% payable upon commissioning.
- 50% payable upon completion and delivery of the agreed work products.
Fixed-fee engagement, not a day rate — completed in approximately 15 working days from receipt of all required client information
Upgrade credit
If you commission an EU Entry Audit or a Germany Market Validation Sprint within 30 calendar days of completing the Germany Market Signal Sprint, CAD $4,500 of the Sprint fee can be credited toward that follow-on project.
- — Applies only to an immediately following market-entry project
- — Not payable out in cash
- — Not transferable
- — Cannot be combined with other discounts
- — Must be confirmed in the individual proposal
What is not included
- Media budget
- Paid trade-media placements
- PR agency services
- Travel
- Trade-fair and event costs
- Translations by external specialist translators
- Legal and tax advice
- Technical or regulatory certifications
- Database and third-party fees
- External production services
- Other expressly unagreed third-party costs
Third-party costs must be approved by the client before commissioning and may be payable in advance.
Comparison
Three entry points, one continuous journey
The Germany Market Signal Sprint does not replace the EU Entry Audit or the Germany Market Validation Sprint — it gives you a lower-commitment way to test fit before a larger investment.
Swipe to compare →
| Germany Market Signal Sprint | EU Entry Audit | Germany Market Validation Sprint | |
|---|---|---|---|
| Price | CAD $12,500 | CAD $17,500 | CAD $68,000 |
| Core question | Is there an initial, credible market signal? | What is the commercially and operationally appropriate market-entry strategy? | Can the opportunity be validated through deeper market engagement and converted into an initial commercial pipeline? |
| Best suited for | Canadian B2B technology, media, AdTech, MarTech and SaaS companies testing initial fit | Companies needing a management-level, cross-sector market-entry assessment | Companies ready to validate demand deeply and begin building a pipeline |
| Outcome | Localized positioning, ecosystem map, two executive interviews with target-industry decision-makers, Signal Scorecard and Decision Memo | A broader strategic assessment of market, entry model, competition, regulation, cost and a 100-day plan | Deeper market validation, more extensive interviews and outreach, partner development, a business case and an initial qualified pipeline |
| Typical duration | ~15 working days | Several weeks | A longer, multi-month engagement |
About OneTitel's Relevant Experience
Built on two decades in media, AdTech and B2B commercial roles
The Industry Ecosystem Map and Executive Insight Interviews components draw on more than 20 years of hands-on experience across B2B media, digital publishing, enterprise sales, German market entry, AdTech and programmatic advertising, SaaS and platform business, IT-channel marketing, lead generation, media monetization, digital product strategy, agency and direct-client sales, and interim leadership and commercial transformation.
Full professional background, named engagements and the wider OneTitel network are detailed on the About page.
FAQ
Frequently asked questions
Who is the Germany Market Signal Sprint designed for?
Established Canadian B2B technology, media, AdTech, MarTech and SaaS companies with a proven product and existing Canadian or North American revenue, who want an initial, evidence-based read on the German market before committing to a larger investment.
Is this a full market study?
No. It is a focused, practical market test — commercial localization, ecosystem mapping and two executive interviews — designed to produce a go/no-go decision, not an exhaustive study. Companies needing a deeper, evidence-based validation should look at the Germany Market Validation Sprint.
Does the Sprint include direct outreach?
Yes, in the form of two structured executive interviews with decision-makers from your target industry, drawn from the Industry Ecosystem Map. This is deliberately a small, high-quality qualitative sample rather than broad-based lead generation.
How many companies will be contacted?
The Industry Ecosystem Map typically identifies roughly 15–25 relevant organizations. From that list, OneTitel identifies and approaches decision-makers to secure the two Executive Insight Interviews.
Can OneTitel guarantee meetings or customers?
No. Specific interview participants, sales meetings and contracts cannot be guaranteed. OneTitel guarantees the agreed research, preparation and interview outreach activity itself, not its commercial outcome.
Is media or PR work included?
Not as a dedicated component. If the interviews or ecosystem map surface a clear media or visibility opportunity, it is noted as a recommendation in the Decision Memo — media budget, paid placements and PR agency services are excluded from the fixed fee and would be scoped separately.
Do we need a German subsidiary before starting?
No. A German subsidiary is generally not required for this initial validation phase. If the Sprint concludes that a German entity is worth pursuing, that is one of its possible recommendations.
What information must our company provide?
A completed preparatory questionnaire and participation in the 90-minute executive workshop, plus any existing sales, product and pricing materials relevant to your business.
How long does the Sprint take?
The CAD $12,500 fee is a fixed price for the full engagement, not a day rate. The Sprint itself is completed in approximately 15 working days from receipt of all required client information.
What happens after the Sprint?
You receive a Final Decision Memo with a specific next-step recommendation — which may be to proceed to the EU Entry Audit or Germany Market Validation Sprint, to pursue focused partner development, to refine positioning, to validate a different EU market, or to pause German market entry.
Can part of the fee be credited toward a larger engagement?
Yes. If you commission an EU Entry Audit or Germany Market Validation Sprint within 30 calendar days of completing the Sprint, CAD $4,500 of the fee can be credited toward that project, subject to the conditions confirmed in the individual proposal.
What are the payment terms?
50% upon commissioning and 50% upon completion and delivery of the agreed work products.
Test Your German Market Potential
Start with a focused market signal test before committing to a full German operation.